Creating a high octane, visual effects ad with 2.5D photography for an outdoor recreation company
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/14a9a5fc-bf2b-4a15-95db-fcf0dc94b987_rw_1920.jpg?h=867d5694d426ef76c4e1daed66e89532)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/208cf2e5-2048-4bc1-993e-7e4389997a69_rw_1920.jpg?h=d02bb12686717e8189507eccdb1f0cd1)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/6f0a7969-902f-42dd-93b6-2ed12c940136_rw_1920.jpg?h=b0fad9aa05c1b83c0fb79f5c54257fc9)
BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage FIFA’s young social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 13.12M Views 819.3K Likes 17K Retweets 37.7K Comments 11.3K Shares
CLIENT
Catch the Fever
POST PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Motion Graphics / Design / VFX / Editorial / Color