Consistently slick, motion-tracked graphics that match the software's GUI
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/68b6b798-591c-4e47-8bff-c61fde9f182f_rw_1200.jpg?h=f7b1745699e17143a6e3876715539215)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/91ddbf53-7cb5-473a-9494-337ef47c9a27_rw_1200.jpg?h=5c99313142a2fb2f6370e15bb0c79857)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/ad6890b6-217e-47f5-976d-12529aa34abd_rw_1200.jpg?h=f9edc3c2066443cc7c34e613f8735085)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/45034127-4167-4616-8d7a-e67fe5b5fb99_rw_1200.jpg?h=12dee5d34836921e4af1acaa7825616a)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/144d2cee-e669-44ae-babc-4ece4905bba8_rw_1200.jpg?h=c8efd8db799a2e84bcabfb4e18f2cd17)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/7ddeb5b5-c4c1-4636-8625-9ea871bbb6d6_rw_1200.jpg?h=3e98523195f2ec0dc511997226ae30a1)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/6febc1c1-cc28-46f1-92a7-a006f20513e7_rw_1200.jpg?h=fae80fbeb07365bdbe72189ae0224de8)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/e991f9cb-1fbc-4749-a371-6500c09cfb59_rw_1200.jpg?h=ca440939150f71f12d5f4de16565838f)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/865cb9fc-9af2-457f-b09b-d5e0cfd19297_rw_1200.jpg?h=687d88df5986104477938defef65873c)
BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage FIFA’s young social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 13.12M Views 819.3K Likes 17K Retweets 37.7K Comments 11.3K Shares
CLIENT
Coworks
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Design / VFX / Editorial / Color