Harness the power...
"STORM"
:15 Second Version
ANIMATIC
"DIY"
:15 Second Version
Animatic
VERTICAL PREROLL
B!
Behind the scenes.
BRIEF
In order to convey how much power e3 Spark Plugs have, we'll produce and execute on the concepts developed by St. John.
APPROACH
leveraging persuasive VFX, atmospheric and lighting design, legit mechanics, world-class cinematography and editorial process so impressive that you'll have to slap yourself to believe you're not dreaming.
IMPACT
E3 Results: The new DIY-oriented campaign started running in March 2025, a year with continued consumer softening due to inflation and economic concerns. Despite this, the new campaign resulted in a 76% increase in retail sales revenue and a 24% increase in eCommerce sales. At Advanced Autoparts and O’Reilly Autoparts specifically, unit sales increased by 60% and 22% respectively.
Reaching audiences that depend upon e3's quality and reputation, we intend to secure and maintain these spark plugs as the top recommendation behind every autoshop desk.
AGENCY
St. John
CLIENTSt. John
e3
PRODUCTION COMPANY
BOLDRUSH!
BOLDRUSH!
DIRECTOR
Zak Ciotti
Zak Ciotti
CINEMATOGRAPHER
Steph Perry
Steph Perry
CAPABILITIES
Direction / Production / Editorial / Color / VFX
Direction / Production / Editorial / Color / VFX