Motion graphics intro to a program for children around the world to access training from professional athletes
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/65774c4b-9cc7-4fcd-91e1-3fdc4fd633f8_rw_1920.png?h=c512cca4dd956939e45e95f3190bb5ed)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/9a6344e3-ce05-46bc-b4b8-1957e391b8d7_rw_1920.png?h=c7eedb67312b32d2fc533590bda3d982)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/b2278609-a9e7-4652-a850-3a3cf6ba4a4f_rw_1920.png?h=d2beaf2b0665f5c0401cbac2e0970afa)
BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage FIFA’s young social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 13.12M Views 819.3K Likes 17K Retweets 37.7K Comments 11.3K Shares
CLIENT
GC Hoops
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Motion Graphics / Design / Editorial