Humor and heart in your backyard...
B!
Behind the scenes.
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/71220349-718e-482d-8379-5bf26d32d157_rw_3840.jpg?h=70ec742b412d9723e4b664c9e0be75ee)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/80ae3ca9-664e-414e-8462-5d58cfa4bf9e_rw_3840.jpg?h=ea4c6bbaa1a318765e19eb61136ac4b5)
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B!
Behind the scenes.
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/abec1e98-62bd-4c3e-a238-3382e668f5c1_rw_3840.jpg?h=9dff03f4fdb16594b5fd2823df694b45)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/bcf1533e-ac38-43bf-bcb5-bf3c8b9af017_rw_3840.jpg?h=f237591fd78a02044e01dfd95babbfd2)
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Long Fence - Daddy to Be
B!
Behind the scenes.
BRIEF
Create a series of Comedic and heart-felt ads, featuring actors and locations along the east coast.
APPROACH
Utilizing the story-driven technique of focusing Less on the product in a vacuum and turning to memories and experience of people surrounding those products, giving a reason for audiences to picture themselves in place of the actor-proxies.
IMPACT
Slated for Spring-time airing, these ads will draw audience out of their homes to imagine a new season and a new addition to their homes that will have a positive result in their families.
AGENCY
ESB Advertising
CLIENTESB Advertising
Long Fence
PRODUCTION COMPANY
BOLDRUSH!
BOLDRUSH!
DIRECTOR
Zak Ciotti
Zak Ciotti
CAMERA OPS
Steph Perry / Rene Olmos
Steph Perry / Rene Olmos
CAPABILITIES
Direction / Production / Editorial / Color
Direction / Production / Editorial / Color