Humor and heart in your backyard...
B!​​​​​​​
Behind the scenes.
B!​​​​​​​
Behind the scenes.
Long Fence - Daddy to Be
B!​​​​​​​
Behind the scenes.
BRIEF
Create a series of Comedic and heart-felt ads, featuring actors and locations along the east coast.

APPROACH
Utilizing the story-driven technique of focusing Less on the product in a vacuum and turning to memories and experience of people surrounding those products, giving a reason for audiences to picture themselves in place of the actor-proxies.

IMPACT
Slated for Spring-time airing, these ads will draw audience out of their homes to imagine a new season and a new addition to their homes that will have a positive result in their families.
AGENCY
ESB Advertising
CLIENT
Long Fence
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAMERA OPS
Steph Perry / Rene Olmos
CAPABILITIES
Direction / Production / Editorial / Color
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