RACE to a Mattress WAREHOUSE NEAR YOU...
"Testing"
Carson Hocevar
AI ANIMATIC
AI ANIMATIC
CAST:
Carson Hocevar
Luke Lambert
Background Technicians
MW Rep (Male)
Extras (3)
Luke Lambert
Background Technicians
MW Rep (Male)
Extras (3)
Crew:
DIR
DP
MUA
G&E
PA
BTS
DP
MUA
G&E
PA
BTS
"77"
Carson Hocevar
AI ANIMATIC
AI ANIMATIC
CAST:
Carson Hocevar
MW Rep (male)
Extras (3)
MW Rep (male)
Extras (3)
Crew:
DIR
DP
MUA
G&E
Set Dresser
PA
BTS
DP
MUA
G&E
Set Dresser
PA
BTS
Mattress Warehouse Reps
(booked)
(booked)
Chad
Jim
AIRBNB (near Concord, NC)
Mystik Gas Station (Identified)
"FLASHBACK"
Corey LaJoie
AI ANIMATIC
AI ANIMATIC
CAST:
Corey Lajoie
Boy (7)
MW Rep (Female)
Extras (3)
Boy (7)
MW Rep (Female)
Extras (3)
Crew:
DIR
DP
MUA
G&E
Set Dresser
PA
BTS
DP
MUA
G&E
Set Dresser
PA
BTS
YOUNG COREY (7)
(Booked)
(Booked)
MW REP
(Booked)
(Booked)
Tommi Aleman
1999 Bedroom
Raleigh, NC Location
VARIOUS CASTING OPTIONS
Concept Any Athlete
(ON HOLD)
(ON HOLD)
B!
Behind the scenes.
BRIEF
MAttress Warehouse sponsors Corey LaJoie to appeal to a new audience and the nascar fanbase.
APPROACH
We capture Corey LaJoie making a visit to Mattress Warehouse. We get to see a flashback into his early childhood and see him bring that childhood with him into the store. Both the store representatives and a family serve as the audience's proxies as they respond to adorable and crazy antics.
IMPACT
Reaching audiences in various situations that remind them how easy it is, in the most humorous way, to make the best choice for your next mattress.
AGENCY
ESB Advertising
CLIENTESB Advertising
Mattress Warehouse
PRODUCTION COMPANY
BOLDRUSH!
BOLDRUSH!
DIRECTOR
Zak Ciotti
Zak Ciotti
CINEMATOGRAPHER
Steph Perry
Steph Perry
CAPABILITIES
Direction / Production / Editorial / Color
Direction / Production / Editorial / Color