RACE to a Mattress WAREHOUSE NEAR YOU...
AI ANIMATIC
CASTING for "PIT CREW"
REP
Greg Holcombe
Keith
Logan Simmons
Clay Porter
THE MOM (35)
Nashjeta Dhima
Kalpana Satyavolu
Grace LaHay
Taromi Joseph
Erin Nielsen
Allison Joyce
Amanda Fielden
BreyAnne Eastin
Vulnavia McDuffey Barclay
Rachel Mulock
Joshyna N Robbins
Christina Fenwick
Alyssa Cunningham
Crishna Murray
Janelle
Nicole Walker Tripp
YARAH A. MANSOUR
BOY (7), Girl (5), BABY (1)
MISCELLANEOUS PIT CREW
TJ Howard
Aidan Roman
Joshua Reagan
David Luca Rivera
bhill
Kaleb Barnes
Jalen Boyette
Tyler Null
Jerome Little
Chris Thompson
Joseph Stewart
CASTING for "FLASHBACK"
AI ANIMATIC
YOUNG COREY (7)
REP
Tommi Aleman
1999 Bedroom
B!
Behind the scenes.
BRIEF
MAttress Warehouse sponsors Corey LaJoie to appeal to a new audience and the nascar fanbase.
APPROACH
We capture Corey LaJoie making a visit to Mattress Warehouse. We get to see a flashback into his early childhood and see him bring that childhood with him into the store. Both the store representatives and a family serve as the audience's proxies as they respond to adorable and crazy antics.
IMPACT
Reaching audiences in various situations that remind them how easy it is, in the most humorous way, to make the best choice for your next mattress.
AGENCY
ESB Advertising
CLIENTESB Advertising
Mattress Warehouse
PRODUCTION COMPANY
BOLDRUSH!
BOLDRUSH!
DIRECTOR
Zak Ciotti
Zak Ciotti
CINEMATOGRAPHER
Steph Perry
Steph Perry
CAPABILITIES
Direction / Production / Editorial / Color
Direction / Production / Editorial / Color