Mattress Warehouse

Mattress Warehouse

RACE to a Mattress WAREHOUSE NEAR YOU...
"Testing"
Carson Hocevar
CAST:
Carson Hocevar
Luke Lambert
Background Technicians
MW Rep: Chad GiLliatt
Crew:
DIR: Zak Ciotti
Writer: Sonja Ciotti
DP: Steph Perry
AC: Zoe Harris
MUA: Chalae Lindsey
G&E: David Pratt
BTS Photographer: Isiah Triplie
PA: Svetla Pratt
"77"
Carson Hocevar
CAST:
Carson Hocevar
MW ReP: Jim Miller
Extra: BreyAnne Eastin
Crew:
DIR: Zak Ciotti
Writer: Sonja Ciotti
DP: Steph Perry
AC: Zoe Harris
MUA: Chalae Lindsey
G&E: David Pratt
BTS Photographer: Isiah Triplie
PA: Svetla Pratt
"FLASHBACK"
Corey LaJoie
CAST:
Corey Lajoie
Young Corey: Ether
MW Rep: Tommi Aleman
Extras: Breyanne Eastin
Crew:
DIR: Zak Ciotti
Writer: Sonja Ciotti
DP: Steph Perry
AC: Zoe Harris
MUA: Chalae Lindsey
G&E: David Pratt
BTS Photographer: Isiah Triplie
PA: Svetla Pratt
B!​​​​​​​
Behind the scenes.
BRIEF
MAttress Warehouse sponsors Corey LaJoie to appeal to a new audience and the nascar fanbase.

APPROACH
We capture Corey LaJoie making a visit to Mattress Warehouse. We get to see a flashback into his early childhood and see him bring that childhood with him into the store. Both the store representatives and a family serve as the audience's proxies as they respond to adorable and crazy antics.

IMPACT
Reaching audiences in various situations that remind them how easy it is, in the most humorous way, to make the best choice for your next mattress.
AGENCY
ESB Advertising
CLIENT
Mattress Warehouse
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CINEMATOGRAPHER
Steph Perry
CAPABILITIES
Direction / Production / Editorial / Color
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