Rap your head around the Pizza Boli's app...
We will write the visual concepts in the Frame.io webapp below to describe all action.
We will storyboard (either with AI, reference photos or drawings) and reupload all updates to the same exact link.
Periodically we will ask for client feedback to comment within Frame.io.
This will serve as the greenlighting agreement for each step in development.
REHEARSAL: Feb 19th
SHOOT: Feb 20th
The LYRICS:
Openin’ up to the Hub and Dash
Gotta get some food so I throw the cash
But then I saw this commercial flash
Coulda’ got rewards, a big point stash
So I ordered on the pizza boli’s app
earned 150 points on subs and wraps
I got 10 bucks off my next pizza stack
I give a little bit and they gave it right back
yeah, yeah, get your food for free
Order Online at Pizza Boli’s
Free’s better than third party 
Order through the app at Pizza Boli’s
Order through the app at Pizza Boli’s
Pizza Boli’s
RAPPER of Choice
Jake Wishard
Audition
Delivery guy Options
Josh
Josh
Sam
Sam
Jamari
Jamari
Dancer Options
Dancers (x10) (adults and kids)
LOCATION
2200 Dominion St,
Durham, NC 27704


https://shadowboxstudio.org/
PROPS
⚡️Food
⚡️Official Branded Boxes (HOW MANY?)
    ⚡️Paper Wrap
    ⚡️Delivery Bag
    ⚡️Similar Food from approved local vendor
⚡️Cell Phone (for ordering)
⚡️Mid-90’s Wardrobe
B!​​​​​​​
Behind the scenes.
BRIEF
Develop and produce a rap music video dropping the message of the pizza boli's app, with a surprise and delight couch-to-stage progression, subverting the expectations and demanding the audience's attention with eye-popping colors and tasty shots of Pizza boli's menu items.

APPROACH
Our rapper begins on his couch ordering food and the scene grows into a full-blown, go big or go home, rap music video.

IMPACT
Hitting the market and designed for the destined demographic, this is a sure hit that will spur our hungry audience's tastebuds to action.
AGENCY
ESB Advertising
CLIENT
Pizza Boli's
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti / Steph Perry
CAMERA OPS
Steph Perry
CAPABILITIES
Direction / Production / Editorial / Color / Mograph
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