e3 Spark Plugs

St. John - e3 Spark Plugs

Harness the power...
CONTENTS
Storyboards
ANIMATICS
TIMELINE
Daily Schedule
Crew Info
SCOPE
INSPIRATION
SCOPE
Production BASE
CASTING
LocatiONS
VEHiCLES
PRODUCTION
POST
TASKS
BTS
Storyboards
CLICK IMAGES TO VIEW OR DOWNLOAD PDF
ANIMATICS

STORM

NEW DIY

TIMELINE
DAILY SCHEDULE
CREW INFO / HIERARCHY
Including CALL TIMES
SCOPE
Raleigh-Durham. North Carolina
(Flexible, grundge variety, connections)
High level
-Shoot 2 ads based on the boards & script provided 
-2x garage locations
-truck, motorcycle, mower + car (Approved by Creative Director)
-2x :30 Deliverables
-2x :15 deliverables
-Photography + 25x touch-ups
-4x talent
-CGI cloud/lighting effects

Deliverables:
2 commercial advertisements + Photography
3-day shoot
1 Day with each actor in each Garage location
1 day for all driving/vehicle scenes with both actors
('Driving day' will be highly mobile with various locations)
Courtyard Raleigh North/Triangle Town Center
Two Conference rooms
3401 Sumner Blvd, Raleigh, NC 27616
Wardrobe: Fits 40
Wardrobe: Fits 40
Courtyard connecting both rooms
Courtyard connecting both rooms
Prepro: Fits 70
Prepro: Fits 70
INSPIRATION
Visuals + Editing
MUSIC - "DIY"
Actor
‣ Mechanic (x4)
‣ VO

Inspiration

Voice Actor
CASTING
Hunter Redfern
Car Mechanic
Personal Outfits below
Dennis Vee
Lawn Mower Mechanic
Personal Outfits Below
"DT" Derrick Thomas
Motorcycle Mechanic
Personal Outfits Below
Jake Nantz
Truck Mechanic
Personal Outfits Below
Jake Nantz
Jake Nantz
LOCATIONS
Pete's GARAGE✅
Durham, NC
Nicholas Jenkins's Garage
Rocky Mounty, NC

3D Scan for Storyboards

ExterioR LOCATIONS
tRUCK sCENE
1655 Evans Rd, Franklinton, NC 27525
ExterioR LOCATIONS
DRIFT/bURNOUT SCENE
7428 Capital Blvd, Raleigh, NC 27616
ExterioR LOCATIONS
Car Driving SCENE
7428 Capital Blvd, Raleigh, NC 27616
ExterioR LOCATIONS
Motorcycle Driving Scene
Orange St., Durham, NC

MOTORCYCLE PATH

VeHICLES
Note from Client:
Changing plugs on the lawn mower, motorcycle and classic truck shouldn’t be a problem.
I would use a Harley for the motorcycle, and I would probably go with one that doesn’t have the newer Milwaukee 8 engine. I believe this engine requires the removal of the gas tank to get to the plugs. I think we would want a 5+ year old motorcycle that has the standard V-Twin engine where the plugs would be much more accessible; The biggest challenge is the automobile.
We need to see if the Dodge options have relatively easy access to the plugs. Many late model cars/trucks have a lot of stuff in the way.
Mower
Warren's Grey Wright Stander X 48 Mower
(Mower is not running, currently)
MOTORCYCLe
Jessie's Bike
Jessie's Bike
Jessie's Bike
Jessie's Bike
Truck
Chris's Truck
Chris's Truck
Chris's Truck
Chris's Truck
CAR
BLACK - best option
PRODUCTIOn
GEAR ACquisition
✅‣ Camera Package
✅‣ anamorphics Package
✅‣ g&e Truck 
✅​​​​​​​‣ Drone
✅‣ Hydra Car Rig
✅‣ Gimbal
✅‣ Dolly
✅‣ dRIVING vAn
POST
COLOR GRADING
✅‣ Post Super Zak Ciotti
✅‣ EDITOR Nicholas Sailer
✅‣ SFX+Music Dan Schneider
✅‣ VFX Gabriel
TASKS
B!​​​​​​​
Behind the scenes
BRIEF
In order to convey how much power e3 Spark Plugs have, we'll produce and execute on the concepts developed by St. John.

APPROACH
leveraging persuasive VFX, atmospheric and lighting design, legit mechanics, world-class cinematography and editorial process so impressive that you'll have to slap yourself to believe you're not dreaming.

IMPACT
Reaching audiences that depend upon e3's quality and reputation, we intend to secure and maintain these spark plugs as the top recommendation behind every autoshop desk.
AGENCY
St. John
CLIENT
e3
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CINEMATOGRAPHER
Steph Perry
CAPABILITIES
Direction / Production / Editorial / Color
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