e3 Spark Plugs

St. John - e3 Spark Plugs

Harness the power...
ANIMATICS

STORM

DIY

TIMELINE #1
QUOTE
High level
-Shoot 2 ads based on the boards & script provided 
-2x garage locations
-truck, motorcycle, mower + car (Approved by Creative Director)
-2x :30 Deliverables
-2x :15 deliverables
-Photography + 25x touch-ups
-4x talent
-CGI cloud/lighting effects

Deliverables:
2 commercial advertisements + Photography
3-day shoot
1 Day with each actor in each Garage location
1 day for all driving/vehicle scenes with both actors
('Driving day' will be highly mobile with various locations)
INSPIRATION
PRODUCTION LOCATION
Raleigh-Durham. North Carolina
(Flexible, grundge variety, connections)
CAST
TBD
‣ Mechanic (x4)
‣ VO

Inspiration

Hunter / Jake St. Peter
Emmanuel / Dustin
Jacob (mechanic) / Chad (mechanic)
Jonathan / Joshua
Tony / Lucas
Jared (hair is currently shoulder-length) / Jake Axelbank
Sean / Kenneth
James_1 / Sammy
Jeremy / James_2
DT / Clayton
Keith / Randall
Kyle / Toochukwu
aLEXANDER (MOTORCYCLE MECHANIC) / Bruce (motorcyle* mechanic)
Independently Represented
John Langley
John Langley
Bakari
Bakari
Jake Nantz
Jake Nantz
PRODUCTIOn
Crew
‣ DIR Zak Ciotti
‣ 1aD Jake Axelbank
‣ Script Super Dylan Crumpler
‣ DP Steph Perry
‣ 1AC Renee Olmos
‣ 2AC/DIT Zoe Harris
‣ SOUND Philip Lee
‣ Photographer Peyton Sickles
‣ Art Director Aerial Sanders
‣ Set Dresser arianna earl
‣ MUA Chalae Lindsay
‣ Wardrobe Casey Pleasant Flowers
‣ GAFFer (TBD)
‣ ELECTRIC (TBD)
‣ Key GRIP David Pratt
‣ Grip (TBD)
‣ Best Boy Quinn Bradish
‣ PA (x3) Tyler Nichols, Rondu, Arianna
‣ BTS Isiah Triplie
‣ Location Manager Andie Turner (-)
‣ Crafty (TBD)
‣ Mechanic (TBD)
GEAR ACquisition
‣ g&e Truck 
‣ Drone ✅
‣ Hydra Car Rig ✅
‣ Gimbal ✅
‣ Dolly ✅
‣ dRIVING vAN ✅
POST ARTISTS
‣ Post Super Zak Ciotti
‣ EDITOR Nicholas Sailer
‣ SFX Dan Schneider
‣ VFX Gabriel+
Shops
Electric Bike Shop
Pete's GARAGE
Bayleaf Auto
FALLS VILLAGE
ADAM'S GArage
VeHICLES
Note from Client:
Changing plugs on the lawn mower, motorcycle and classic truck shouldn’t be a problem.
I would use a Harley for the motorcycle, and I would probably go with one that doesn’t have the newer Milwaukee 8 engine. I believe this engine requires the removal of the gas tank to get to the plugs. I think we would want a 5+ year old motorcycle that has the standard V-Twin engine where the plugs would be much more accessible; The biggest challenge is the automobile.
We need to see if the Dodge options have relatively easy access to the plugs. Many late model cars/trucks have a lot of stuff in the way.
Mower
Warren's Grey Wright Stander X 48 Mower
*Motorcycle
Bruce's '93 Custom Harley Davidson
Jason’s Harley
Truck
Peggy's son's '91 Custom Chevy OBS
TASKS
‣ Locations
    -Street
    -Tunnel
    -Peel-out lot
‣ Permits
‣ Vehicles
   -Car: BLK Dodge Challenger
   -Truck: harley, Triumph or Custom
   -Motorcycle: 
   -Mower: Grey Standard Riding
‣ Casting
   -1) Car Mechanic
   -2) Truck Mechanic
   -3) Motorcycle Mechanic
   -4) Mower Mechanic
‣ Crewing
‣ Scheduling
‣ Gear Up
‣ TestING
‣ Backup
   -pCloud
   -DRive
‣ SHOOTing
‣ Editorial
‣ VFX
‣ SFX
B!​​​​​​​
Behind the scenes
(to be added)
BRIEF
In order to convey how much power e3 Spark Plugs have, we'll produce and execute on the concepts developed by St. John.

APPROACH
leveraging persuasive VFX, atmospheric and lighting design, legit mechanics, world-class cinematography and editorial process so impressive that you'll have to slap yourself to believe you're not dreaming.

IMPACT
Reaching audiences that depend upon e3's quality and reputation, we intend to secure and maintain these spark plugs as the top recommendation behind every autoshop desk.
AGENCY
St. John
CLIENT
e3
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CINEMATOGRAPHER
Steph Perry
CAPABILITIES
Direction / Production / Editorial / Color
↑Back to Top