Summers PHC

Building a community by sharing our means together...
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Behind the scenes.
BRIEF
Summers PHC wanted to create a story within their brand and gave BOLDRUSH! the opportunity to writer and develop a script and express that story through actor performances and endearing moments of selflessness.

APPROACH
We began by commissioning a writer to capture the childlike sense of awe and innocence surrounding the donations of canned goods, and proceeded to cast for and produce the story of the smallest helping hands that moved from hand to hand in order to provide for a community in need.

IMPACT
The canned food drive now has a new branded and story-driven message that engages audiences with proxy examples of who they want to be and the kind of giving and care they want to offer their communities.
AGENCY
ESB Advertising
CLIENT
SUMMERS PHC
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAMERA OPS
Steph Perry
CAPABILITIES
Direction / Production / Editorial / Color
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