Creating a real story about one product in multiple states for BASF
BRIEF
Showcase BASF’s E3 sustainability initiatives by capturing authentic, nationwide testimonials that connect the agricultural source (cotton farmers) directly to the final retail product (denim and apparel brands).
APPROACH
Deploying an agile, multi-camera crew, we executed a nationwide documentary-style production to capture grounded, on-the-farm storytelling. In post-production, we brought the entire supply chain to life by integrating custom motion graphics and specialized visual filters, seamlessly blending raw agricultural footage with retail manufacturing.
IMPACT
Delivered a highly authentic, visually compelling narrative that successfully bridged the gap between sustainable farming and consumer goods, empowering BASF to powerfully communicate their E3 sustainability mission to both B2B partners and consumers.
CLIENT
BAERING
BRAND
BASF
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Design / VFX / Editorial / Color
BASF - "E3 Sustainability"
Spanning North Carolina farms to Wrangler headquarters, and BASF greenhouses to a unique Louisiana cotton mill, this production was a wonderful example of collaboration between BOLDRUSH! and another agency which won the confidence of a $60B company.
