Creating a real story about one product in multiple states for BASF
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BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage FIFA’s young social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 13.12M Views 819.3K Likes 17K Retweets 37.7K Comments 11.3K Shares
CLIENT
BAERING
BRAND
BASF
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Design / VFX / Editorial / Color
BASF - "E3 Sustainability"
Spanning North Carolina farms to Wrangler headquarters, and BASF greenhouses to a unique Louisiana cotton mill, this production was a wonderful example of collaboration between BOLDRUSH! and another agency which won the confidence of a $60B company.