Creating a real story about one product in multiple states for BASF
BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage FIFA’s young social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 13.12M Views 819.3K Likes 17K Retweets 37.7K Comments 11.3K Shares
CLIENT
BAERING
BRAND
BASF
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Design / VFX / Editorial / Color
BASF - "E3 Sustainability"
Spanning North Carolina farms to Wrangler headquarters, and BASF greenhouses to a unique Louisiana cotton mill, this production was a wonderful example of collaboration between BOLDRUSH! and another agency which won the confidence of a $60B company.
