Compositing fancy call-outs behind people within the footage
BRIEF
Drive enterprise adoption of IBM Cloud Identity’s mobile on-demand identity solutions through a visually striking, highly technical promotional campaign.
APPROACH
Operating through BOLDRUSH, we developed and secured executive approval on a premium "look and feel" prior to full execution. We seamlessly integrated high-end motion graphics and visual effects with live-action footage, utilizing 3D spatial symbolism, digital documents, and mobile device interfaces (iPads, smartphones) to visually translate complex cloud security concepts.
IMPACT
Delivered a highly stylized, visually immersive digital asset that successfully translated abstract digital identity concepts into a tangible, compelling narrative. The campaign effectively positioned IBM's mobile on-demand identity as an accessible, must-have enterprise solution while maintaining strict alignment with IBM's premium brand standards.
CLIENT
Centerline Digital
BRAND
IBM
POST PRODUCTION COMPANY
BOLDRUSH!
CAPABILITIES
Motion Graphics / Design / VFX / Editorial / Color
