Compositing fancy call-outs behind people within the footage
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/163243cc-116a-4180-aa4a-6e6220a31cf1_rw_1920.jpg?h=4fe48b5f1677c2bdb357b5a6de3a56ac)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/7c62fac0-6ffe-4cc9-a092-22c664d869f5_rw_1920.jpg?h=15e034e96a90003710bfc80f90c39200)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/9a59ae17-5ef0-4229-9d10-fba54f035b2b_rw_1920.jpg?h=1ffcbb55809052e28bd0881bb18d1cc4)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/7eaa895a-c1cf-4937-bac3-0b27e259c799_rw_1920.jpg?h=de0387d93b20f4d96abacd2c01678032)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/df006228-c7ef-4842-9c2c-327d2f2c43af_rw_1920.png?h=f37c5458d1e4e747b79120ad11d83c2b)
BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage FIFA’s young social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 13.12M Views 819.3K Likes 17K Retweets 37.7K Comments 11.3K Shares
CLIENT
Centerline Digital
BRAND
IBM
POST PRODUCTION COMPANY
BOLDRUSH!
CAPABILITIES
Motion Graphics / Design / VFX / Editorial / Color