Telling the story of the neon master artist in documentary form
BRIEF
Produce a captivating, documentary-style artist spotlight for Glas—a premier neon sign workshop in Raleigh, North Carolina—to highlight the mesmerizing, highly specialized craft of master glass bending and neon illumination.
APPROACH
Drawing inspiration from our previous artisan spotlights, we focused on raw, cinematic storytelling to capture the delicate and dangerous artistry of shaping neon. We utilized high-end camera work and strategic lighting to highlight the intense heat of the flames, the meticulous hand-bending of the glass, and the vibrant, practical luminescence of the final pieces.
IMPACT
Delivered a visually striking, deeply authentic brand asset that captured the hypnotic beauty of neon craftsmanship. The spotlight successfully elevated the artisan’s profile, engaging local audiences while beautifully preserving the intricate, hands-on process of a highly specialized industrial art form.
CLIENT
Nate Schaffer
BRAND
Glas
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Motion Graphics / Design / Editorial / Color
