A glimpse into family life that orbits purified water...
Screenshots.
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Behind the scenes.
BRIEF
Create a short glimpse into a regular, sometimes chaotic, life of a diverse family that surround the Primo Water dispenser unit which offers an easy solution for purified hydration.

APPROACH
Collaborate with Sales Factory and Primo Water to develop a single-angle, multi-scene day in the life ad with various lighting setups and a variety of interactions.

IMPACT
Goal to present in front of an audience who can relate to the need for easily accessing water for all purposes and any age.
CLIENT
Sales Factory
BRAND
Primo Water
PRODUCTION COMPANY
BOLDRUSH!
PRODUCER
Zak Ciotti
DIRECTOR
Jake Axelbank
CAPABILITIES
Direction / Production / Editorial / Color

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