Strictly following brand guidelines we created various motion graphics and colored interviews
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/4f45123c-bbf9-4af3-9a31-ff2b698c211d_rw_1920.png?h=b2dbbdbbfe8e8c3074dfc5dd3eca3275)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/600fdcb1-93d8-47e1-9afa-073fb4bf226d_rw_1920.png?h=5de2be3a3be3e0798dca5a3cbd5ee367)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/7d55461e-c87c-49de-a6fb-9f68dd9d777e_rw_1920.png?h=03fa9840aee71f3ec1af56bbc50aa45c)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/e4690271-b5e5-472c-a9d6-ffcc19d59e36_rw_1920.png?h=c243c51282df519873e8bb2a6290a972)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/23bde1eb-40eb-49cc-9a65-a5680a3c7730_rw_1920.png?h=60f953cb44ee77793e0562c3dbf98ef5)
BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage FIFA’s young social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 13.12M Views 819.3K Likes 17K Retweets 37.7K Comments 11.3K Shares
CLIENT
BAERING
BRAND
BASF
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Design / VFX / Editorial / Color