Stories of the first female claims adjusters in North Carolina...
BRIEF
James C. Greene Company wanted to collaborate to tell the story of their employees and express how deeply rooted their company family is in the Carolinas. Using traditional documentary storytelling was the best way to convey the real people involved in such a legacy.
APPROACH
Taking the production to the coast of North Carolina and the heart of South Carolina conveyed the expansive reach of the company and upbeat imagery of the past mixed with the brand new location created a sense of connecting the past with the present for a long-lasting and trustworthy experience.
IMPACT
Reaching clients with heartfelt storytelling that typically have a sterile experience with insurance claims adjusters was their accomplishment.
CLIENT
Sales Factory
Sales Factory
BRAND
Primo Water
Primo Water
PRODUCTION COMPANY
BOLDRUSH!
BOLDRUSH!
PRODUCER / DIRECTOR
Zak Ciotti
Zak Ciotti
CAPABILITIES
Direction / Production / Editorial / Color
Direction / Production / Editorial / Color
