Telling a story to save a life as a last-minute effort to adopt before politics closed the doors (and it worked)
BRIEF
Create a compelling, time-sensitive fundraising campaign for a family seeking to adopt a child from Africa, aiming to mobilize global donations before impending international law changes closed the adoption window.
APPROACH
Operating pro bono during the foundational years of BOLDRUSH, we coordinated a multidisciplinary team to write, shoot, and edit a deeply emotional narrative. We blended intimate family interviews, agile on-site recording, and custom motion graphics to deliver an urgent, highly shareable story designed to resonate across digital platforms.
IMPACT
The campaign successfully captured global attention and drove the critical fundraising needed to expedite the process. The initiative directly contributed to the successful adoption and relocation of the child to the United States, providing them with a safe environment and lifelong opportunities.
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Motion Graphics / Design / VFX / Editorial / Color
