Producing a campaign about stinky and (really) awkward situations
BRIEF
Execute a highly ambitious, interactive "choose-your-own-adventure" campaign for Poo~Pourri (Scentsible) on a tight $100,000 budget and an aggressive three-day production schedule, serving as the foundational flagship project for BOLDRUSH.
APPROACH
Brought on via recommendation from the original viral team, we shot on RED cameras in Northern Utah to achieve a premium, Wes Anderson-inspired aesthetic. When client-side organizational overlaps created a convoluted set dynamic, our team stepped up to drive the vast majority of physical production. We then took total ownership of post-production, executing the complex raw editing, custom VFX, motion graphics, and the modular logic required for the branching narratives.
IMPACT
Delivered a visually stunning, highly interactive digital experience that boasted some of the highest production values in the DTC space at the time. By navigating behind-the-scenes logistical hurdles and taking decisive ownership of the pipeline, we successfully launched a complex campaign that cemented BOLDRUSH’s reputation for executing technically demanding, premium projects under pressure.
CLIENT
Scentsible
BRAND
Poo~Pourri
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Nicole Story
CAPABILITIES
Producing / Crewing / Production / Motion Graphics / VFX / Editorial / Color
We also worked on the original Poo~Pourri ads that made the product famous
CAPABILITIES
Producing / Production / Editorial / VFX / Motion Graphics / Color / Crewing
