Producing a brand piece that represents the people behind the product
BRIEF
Partner with agency Sales Factory (formerly SFW) and Creative Director Drew Harrison to produce "Hands," a visually striking brand campaign for Florida-based manufacturer Coastal Shower Doors designed to highlight the human craftsmanship behind their premium products.
APPROACH
We executed a highly aesthetic, design-centric production that blended sweeping drone aerials and dynamic facility exteriors with intimate, cinematic cinematography right on the factory floor. By focusing intensely on the workers' hands and the raw manufacturing processes, we visually translated industrial labor into high-end artistry.
IMPACT
Delivered a beautiful, emotionally resonant campaign that elevated Coastal Shower Doors from a traditional manufacturer into a premium, human-centric design brand. The authentic focus on meticulous craftsmanship successfully differentiated their products and strengthened their positioning in a crowded home design market.
CLIENT
sfw
BRAND
Coastal Shower Doors
PRODUCTION COMPANY
BOLDRUSH!
CREATIVE DIRECTOR
Drew Harrison
CAPABILITIES
Direction / Production / Design / VFX / Editorial / Color
