Creating the pitch for the return of an American Ninja Warrior
BRIEF
Create a high-stakes, competitive casting submission video for Desiree Walker—a practicing dentist and elite athlete—to secure her a coveted spot on the hit television series American Ninja Warrior.
APPROACH
Operating through BOLDRUSH, we developed a dynamic talent profile that balanced high-action cinematography with raw, authentic storytelling. We captured her extreme physical prowess while intentionally highlighting her charismatic, "down-and-dirty" Southern personality, crafting a magnetic, high-EQ narrative designed to cut through thousands of network submissions.
IMPACT
The strategic storytelling was a complete success, directly resulting in her official casting for the season. The project achieved its ultimate objective and forged a highly positive client relationship, culminating in our production team being flown to Atlanta, Georgia, to support her during the live, overnight network filming.
CLIENT
Desiree Walker
BRAND
Ninja Dentist
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Design / Editorial / Color
