Documenting the true story Lebanese immigrants and the racism that robbed them of their lives
BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage FIFA’s young social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 13.12M Views 819.3K Likes 17K Retweets 37.7K Comments 11.3K Shares
CLIENT
North Carolina State University
BRAND
Moise A. Khayrallah Center for Lebanese Diaspora Studies
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Josh Sabey
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Editorial / Color / Animation / Illustration
