Creating a Monty Python and Wes Anderson-inspired ad after the style of other viral ads
BRIEF
Create a highly stylized, comedy-driven digital advertisement for Clean Movement’s "ButtValet," designed to disrupt the personal hygiene space using the proven mechanics of top-tier viral DTC campaigns.
APPROACH
We engineered a visually distinct campaign that fused Wes Anderson aesthetics with Monty Python-style humor. Rather than relying on guesswork, the creative execution was meticulously built upon a rigorous 13-point structural framework, which we reverse-engineered by studying the anatomy of the industry's most successful organic viral ads, such as Poo~Pourri.
IMPACT
The project successfully validated our 13-point creative architecture, delivering an agency-grade, highly engaging brand asset. It proved that premium, high-concept storytelling and a distinct brand identity can be executed organically, establishing a masterclass structural framework for DTC content even in the absence of massive paid media budgets.
CLIENT
Clean Movement
BRAND
ButtValet
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Writing / Creative Direction / Direction / Production / Design / VFX / Editorial / Color / Casting / Crewing
