Compositing motion graphics for some snazzy, industrial call-outs
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/598f21b4-ae4c-4380-bbf5-9e85347cbdb8_rw_1920.jpg?h=1cf7c0cf45828132cc0e12467992c46c)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/31470dc1-f7c1-48a4-a2ce-641dc4410aa5_rw_1920.jpg?h=bf1270adb41602582446fa99f0afbfbf)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/d1f1ab4b-f512-4e0e-95b2-ced5d9a0544b_rw_1920.jpg?h=9a69bb0687d9a0931ac03c24d16672db)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/a17c06e6-7df0-4168-bfa8-838667bfa42d_rw_1920.jpg?h=f8e63e2356a867b1c2c11cd3004475cb)
BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage FIFA’s young social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 13.12M Views 819.3K Likes 17K Retweets 37.7K Comments 11.3K Shares
CLIENT
Centerline Digital
BRAND
IBM
POST PRODUCTION COMPANY
BOLDRUSH!
CAPABILITIES
Motion Graphics / Design / VFX / Editorial / Color