Compositing motion graphics for some snazzy, industrial call-outs
BRIEF
Produce a dynamic advertisement for IBM Maximo’s enterprise asset management platform by revitalizing and repurposing pre-existing media assets for our agency partner, Centerline Digital.
APPROACH
Operating through BOLDRUSH, we engineered a complex post-production pipeline to breathe new life into older media. We seamlessly blended IBM's previously acquired footage with custom visual effects, newly designed motion graphics, and precision motion-tracked typography to build a fresh, highly engaging visual narrative without the need for a new production shoot.
IMPACT
Delivered a premium, enterprise-grade campaign that maximized the agency's existing media ROI. The final asset successfully modernized the IBM Maximo messaging, transforming static archival footage into a high-energy advertisement while maintaining strict Fortune 50 brand compliance.
CLIENT
Centerline Digital
BRAND
IBM
POST PRODUCTION COMPANY
BOLDRUSH!
CAPABILITIES
Motion Graphics / Design / VFX / Editorial / Color
