Creating a series of VIRAL MUSICALS AND stories for UNC Rex Healthcare
BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage UNC REx's social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 52K+ Views.
CLIENT
Greenroom Communications
BRAND
UNC Rex Healthcare
PRODUCTION COMPANY
Greenroom Communications & BOLDRUSH!
DIRECTOR
Zak Ciotti / Penn Holderness
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Editorial / Color
