Creating a series of VIRAL MUSICALS AND stories for UNC Rex Healthcare
BRIEF
Drive community engagement and promote healthy eating for North Carolina’s UNC Health Rex through a multi-format digital campaign blending educational medical content with high-reach viral entertainment.
Drive community engagement and promote healthy eating for North Carolina’s UNC Health Rex through a multi-format digital campaign blending educational medical content with high-reach viral entertainment.
APPROACH
Partnering with Greenroom Communications, we executed a dual-pronged production strategy. We delivered the accessible "Rex on Call" short-form educational series while simultaneously producing two highly shareable, comedy-driven viral spots written by the Holderness Family, perfectly balancing healthcare brand safety with internet culture.
Partnering with Greenroom Communications, we executed a dual-pronged production strategy. We delivered the accessible "Rex on Call" short-form educational series while simultaneously producing two highly shareable, comedy-driven viral spots written by the Holderness Family, perfectly balancing healthcare brand safety with internet culture.
IMPACT
Successfully transformed regional healthcare messaging into highly engaging digital content, expanding the hospital network's reach and driving massive brand awareness through a strategic mix of trusted community education and viral social sharing.
Successfully transformed regional healthcare messaging into highly engaging digital content, expanding the hospital network's reach and driving massive brand awareness through a strategic mix of trusted community education and viral social sharing.
CLIENT
Greenroom Communications
BRAND
UNC Rex Healthcare
PRODUCTION COMPANY
Greenroom Communications & BOLDRUSH!
DIRECTOR
Zak Ciotti / Penn Holderness
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Editorial / Color
