Creating retro graphic elements and touches making the footage pop
BRIEF
Develop a dynamic, high-energy promotional asset for the IBM Watson conference by revitalizing and repurposing previously acquired footage for our agency partner, Centerline Digital.
APPROACH
Operating as a specialized post-production partner, I engineered a complete visual refresh of existing archival media. I executed high-end color finishing to make the raw footage pop, and seamlessly integrated custom retro-graphic motion elements to align perfectly with the conference's distinct, engaging brand identity.
IMPACT
Delivered a vibrant, enterprise-grade event asset that successfully maximized the ROI of pre-existing media. This agile workflow equipped IBM and Centerline Digital with a highly engaging promotional tool while eliminating the overhead and timeline of a net-new production shoot.
CLIENT
Centerline Digital
BRAND
IBM
POST PRODUCTION COMPANY
BOLDRUSH!
CAPABILITIES
Motion Graphics / Design / VFX / Editorial / Color
