Creating retro graphic elements and touches making the footage pop
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/3e80145b-483f-4f9f-975f-5f178bfc6241_rw_1920.jpg?h=0c1dcfc04ccca5b26a2a5e63171dea01)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/9a35ee6f-f2ba-450e-9f8c-934a7ebf0854_rw_1920.png?h=15a3f1b1132b74c24eebcab5dece66da)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/bf0cf42a-e817-4b08-84ee-7537862d252f_rw_1920.jpg?h=c585578645a5ae2419720fdeeb302d5c)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/89dc18e2-4dfe-4955-a734-1a0d04ad1ccf_rw_1920.jpg?h=64783007f1bf4589ad2aee338d6bad52)
BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage FIFA’s young social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 13.12M Views 819.3K Likes 17K Retweets 37.7K Comments 11.3K Shares
CLIENT
Centerline Digital
BRAND
IBM
POST PRODUCTION COMPANY
BOLDRUSH!
CAPABILITIES
Motion Graphics / Design / VFX / Editorial / Color