Creating Visual Effects and Motion Graphics for the viral Poo~Pourri brand sensation
BEHIND THE SCENES
Compositing the bottle after removing the old one.
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/c96a4617-bfc2-41f7-9b71-4b2e91ff3727_rw_1920.jpg?h=672148f28ab25990e8fdd209d357f6f7)
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/ddad1cbb-2def-4046-9ac3-b0e2b8a1a218_rw_1920.jpg?h=42d20bd03dabe7cde85edf5bc4cd80a1)
![Previous company's composite](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/f74ea76b-ba2b-4169-ad68-c9b579edb0a7_rw_1200.png?h=ed3fa3db6f3abc362a5e34a9b4e7f5ff)
Previous company's composite
![BOLDRUSH! more realistic composite](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/3b162610-5be6-46f5-b70b-0d9090214943_rw_1920.png?h=72fa62a6018afd584dfd063ea09c1c4b)
BOLDRUSH! more realistic composite
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/a4733198-01bf-43e8-973c-fd9f32ffdeb2_rw_1920.jpg?h=68869ff81fbfc0271d10242753cd433c)
BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage FIFA’s young social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 13.12M Views 819.3K Likes 17K Retweets 37.7K Comments 11.3K Shares
CLIENT
Scentsible
BRAND
Poo~Pourri
POST PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Motion Graphics / Design / VFX / Editorial / Color