Creating Visual Effects and Motion Graphics for the viral Poo~Pourri brand sensation
BEHIND THE SCENES
Compositing the bottle after removing the old one.
Previous company's composite
BOLDRUSH! more realistic composite
BRIEF
Transform a taboo bathroom product into a mainstream direct-to-consumer powerhouse on a constrained $20,000 initial budget, utilizing unapologetic comedy and highly polished visuals.
APPROACH
As part of the foundational creative team, I executed critical motion graphics, visual effects, and motion tracking for the original viral launch. Building on that explosive success, I later partnered with the brand through BOLDRUSH to engineer a complex, interactive "choose-your-own-adventure" digital campaign designed to sustain and scale audience engagement.
IMPACT
The original campaign became a cultural phenomenon, amassing over 40 million views and driving a massive revenue surge that catapulted Poo~Pourri into a household name. This single project fundamentally shifted DTC video marketing standards and served as the foundational launchpad for industry titans like the Harmon Brothers and key creatives behind The Piano Guys.
CLIENT
Scentsible
BRAND
Poo~Pourri
POST PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Motion Graphics / Design / VFX / Editorial / Color
