Telling the story of three farmer families in California and Texas...
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/27489020-eb78-46ed-b5ee-6ae24f7d9ce4_rw_1920.png?h=2cdf5b9a15e39e0220b5b2b373d11096)
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BRIEF
Create an impactful story for the successful seeding farmers across the Western states have experienced using the product.
APPROACH
We focused on a natural storytelling approach with interviews and scenes from real life that were not premeditated. The lighting and sounds are accentuated with a beautiful soundtrack to capture the emotion of the hardest workers in our country.
IMPACT
A video of this nature is intended for retaining the customer base of American farmers and empowering them with a sense of collective unity and a common goal: to provide the best for the nation and their families.
CLIENT
Baering
BRAND
BASF
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Design / Editorial / Color