Telling the story of three farmer families in California and Texas...
BRIEF
Create an impactful story for the successful seeding farmers across the Western states have experienced using the product.
APPROACH
We focused on a natural storytelling approach with interviews and scenes from real life that were not premeditated. The lighting and sounds are accentuated with a beautiful soundtrack to capture the emotion of the hardest workers in our country.
IMPACT
A video of this nature is intended for retaining the customer base of American farmers and empowering them with a sense of collective unity and a common goal: to provide the best for the nation and their families.
CLIENT
Baering
BRAND
BASF
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Design / Editorial / Color
