Creating motion graphics that express thought and assist an evolving invention before it was completed
BRIEF
Develop a high-stakes, 20+ video instructional and promotional suite for Adaptec Medical Systems' Sensica UO vitals monitor, designed specifically to arm executives with the pitch materials needed to secure funding and position the company for acquisition.
APPROACH
Operating under an aggressive schedule and tight budget at TrailBlazer Studios in Raleigh, I served as Creative Director and Director of Talent. I guided specialized on-camera talent—leveraging their unique blend of clinical nursing and dramatic backgrounds—and integrated high-end motion graphics to clearly demonstrate the one-of-a-kind product's clinical value without inflating production costs.
IMPACT
Delivered a comprehensive, premium asset library that successfully drove the client's "business flipping" model. The high-fidelity videos equipped stakeholders with the exact persuasive tools needed to market the technology, attract investors, and successfully pitch the company's valuation to prospective buyers.
CLIENT
Adaptec
BRAND
Sensica UO
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Design / VFX / Editorial / Color
