Creating a full story based on storyboards that match brand colors and mixing effects
BRIEF
Create a compelling B2B introductory video for TIO Home, designed specifically to educate home builders on the value of integrating smart home automation technology into their construction projects.
APPROACH
Partnering with agency SFW, we executed a heavily stylized, graphic-design-centric 2D animation pipeline. We took their static Adobe Illustrator artwork and brought it to life, meticulously animating flat vector assets into a fluid, dynamic explainer that simplified a complex technological ecosystem.
IMPACT
Delivered a polished, highly engaging educational asset that successfully translated technical smart home features into clear B2B value propositions. The final video equipped TIO with a powerful, easy-to-understand marketing tool to effectively pitch and onboard new builder partnerships.
CLIENT
SFW
BRAND
Tio
PRODUCTION COMPANY
BOLDRUSH!
Animator
Zak Ciotti
CAPABILITIES
Motion Graphics / Design / VFX / Editorial / Color
