Collaborating to produce a nearly 100% CGI international advertisement for a new product...
BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage FIFA’s young social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 13.12M Views 819.3K Likes 17K Retweets 37.7K Comments 11.3K Shares
CLIENT
Sales Factory
BRAND
Pelsis
POST PRODUCTION COMPANY
BOLDRUSH!
POST SUPERVISOR
Zak Ciotti
CAPABILITIES
3D + 2D Animation / VFX / Editorial / Lighting
