Collaborating to produce a nearly 100% CGI international advertisement for a new product...
![](https://cdn.myportfolio.com/29176cb0-f576-4469-b4b9-fc35bd75bc5f/e017b7d4-8f04-433d-854f-c585322be7a2_rw_1920.png?h=5f2a4b3d52be8ff92eb7091b396c1ec1)
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BRIEF
Create an impactful launch campaign for the highly anticipated release of FIFA 2020 with captivating visuals designed to engage FIFA’s young social audience.
APPROACH
We pitched EA a creative concept that fused three key elements — high octane fashion conscious street football combined with colour and design VFX — blurring the boundaries between worlds.
IMPACT
An insane and stupendous amount of hype and speculation which drove FIFA’s loyal fanbase and beyond into a frenzy: 13.12M Views 819.3K Likes 17K Retweets 37.7K Comments 11.3K Shares
CLIENT
Sales Factory
BRAND
Pelsis
POST PRODUCTION COMPANY
BOLDRUSH!
POST SUPERVISOR
Zak Ciotti
CAPABILITIES
3D + 2D Animation / VFX / Editorial / Lighting