Creating a semi-scripted event series explaining various softwares
BRIEF
Develop a versatile, 12-video content ecosystem for Citrix ShareFile—spanning internal employee engagement, customer instruction, and live event marketing—all while navigating a highly constrained budget.
APPROACH
Operating as a highly agile production unit, we traveled cross-country to execute multi-cam user interviews and capture the authentic energy of live "surprise and delight" corporate events. We maximized every on-the-ground acquisition hour to feed multiple deliverables without inflating costs.
IMPACT
Delivered a comprehensive, high-value asset library encompassing instructional tutorials, internal culture pieces, and dynamic event TV loops, successfully scaling the brand’s footprint for both employees and end-users at maximum financial efficiency.
CLIENT
Citrix
BRAND
ShareFile
PRODUCTION COMPANY
BOLDRUSH!
DIRECTOR
Zak Ciotti
CAPABILITIES
Ideation / Creative Direction / Direction / Production / Design / VFX / Editorial / Color
